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The Bike Feature

The Bike Feature at 100% Design London has received massive critical acclaim from curators, bike brands, designers and journalists alike. It was a glimpse of design, innovation and creativity inspired by cycling and the bicycle. It brought together surprising, unseen, and experimental design work in a beautiful display. It was a strong reflection of the emerging talent, creativity and energy that is being released around the world of cycling. For the visitors it was an inspiration into the crossover of creative disciplines in seemingly disconnected industries. For many of the exhibitors it opened up a new audience and increased the understanding and appeal of their products and brands in a relevant way.