Girl Camp - Unilever
JAM was approached by Sunsilk to help design and facilitate their latest brand stewardship program in London – ‘GirlCamp’. GirlCamp was to provide a platform to create stimuli, creative input and produce ideas to help shape Sunsilk’s new brand key, set to be launched the following year. GirlCamp worked with a program of immersive authentic experiences to give participants a real ‘felt’ experience of the Sunsilk world. GirlCamp London helped mould and stimulate the new Sunsilk brand key. The pilot’s success in London spurred on a global GirlCamp stewardship program campaigns in Sao Paulo, Bangkok, Moscow & New York..