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Woolworths

Focusing on the Pic’n’Mix brand for which Woolworth is synonymous, JAM developed the idea of creating an installation out of sweets which could be displayed at the Sotheby’s ‘Waste to Taste’ exhibition. By prompting the relationship between Woolworths and Sotheby’s, JAM was able to introduce the brand to a specific audience in a surprising and memorableway, generating extensive media exposure.